Sonoran University (formerly, SCNM or Southwest College of Naturopathic Medicine & Health Sciences), began its rebrand in an effort to highlight the school’s multiple and ever expanding unique degree offerings. As the leading institution dedicated to holistic and natural approaches to medicine and health sciences, the new branding under Sonoran University further distinguishes itself as the preeminent health sciences institution grounded in the healing power of nature.

Working closely with the internal marketing team at Sonoran University, we set out with a goal to capture staff and faculty interviews to be able to segment into 9 full-length videos of various topics. The videos captured over 4 days included an interview setup and broll sessions with each interviewee to illustrate each video. Additionally, custom motion graphics and a logo transition animation from SCNM to SU was imperative to highlight for past and present staff/faculty/students/alumni.

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